L'Oreal Paris Preference Permanent hair colour features a luxurious oil-in-gel no drip formula for lasting, multidimensional colour whilst providing 100% grey coverage. With a high concentration of dyes, Preference provides 9 weeks of fade-defying and multidimensional colour, respecting the hair's natural highs and lows, for a radiant, luminous and lasting look.

How To Use

Prep: Cover your shoulders with a towel and put on gloves. Open the colour gel bottle and pour it into the developer bottle. Secure and close the applicator tip and shake to obtain a completely even mixture. Twist off the applicator tip immediately to avoid product overflow.
Apply Colour: Part your hair into small, even sections and apply the colour on lengths first, roots after. Massage until hair is fully saturated. Wait 25 minutes and rinse.
Care: Apply the shine protect conditioner, let it sit for 2 minutes, then rinse thoroughly.

Loreal Paris Preference 4 Dark Brown Permanent Hair Colour