- Established 1912
- W/ Wild Orchid & Sweet Violet Extract
- Cleanse & Neutralize
- Color Maintenance & Care
- Sulfate Free & Color Safe
- Fair Trade Shea Butter
- Family Founded & Operated
- Ethically Traded
- Sustainably Produced
- Certified B Corporation
- Cruelty Free
- No Sulfates
- No Parabens
- No Phthalates
- No Petrolatum
- No Mineral Oil
- No Animal Testing
- Purple Rice Water
- Wild Orchid Extract
- Sweet Violet Extract
Hair can become brittle for a number of reasons, including color treating. Purple Rice Water Strength + Color Care Shampoo helps restore hair to a stronger, healthier state. Once forbidden, Purple Rice combines with Wild Orchid and Sweet Violet Extract in this mineral rich cleanser that removes dulling residue, while restoring shine and strength. Purple Rice Water Shampoo and Conditioner help to naturally brighten your hair.
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